When you have a commercial investment property for sale one of the many tasks that you are bond to accomplish will have something to do with advertising. You need to have the word out. Buyers must be on the loop otherwise you won’t find anyone knocking on your doorstep proposing to buy the asset from you. There are many marketing options that owners, investors and landlords can choose from. Such alternatives can work differently depending on your target market, your budget and the effectivity in the manner in which they have been used. For your guidance, listed below are a few of your options.
Option #1: Online Advertising
With the vastness of the internet and its often affordable rates, online advertising is fast becoming one of the most successful marketing media in the world. Advertisements can either be through direct links, banners, website ad space or even sponsored posts.
Option #2: Property Auctions
Sellers can also place their assets in an auction, either physical or online. This is an effective means to rev up interest and exposure since many companies and investors often buy from auctions. Just see to it that you maintain a minimum asking price so you won’t suffer losses.
Option #3: Print Media
It’s the most traditional form and yet one that is still effective up to today. You can advertise through the newspaper or a magazine, real estate related or not. Although computers are continuously on the rise, print publication is still very well alive and strong.
Option #4: Posters and Flyers
This is a very cheap and affordable way to promote however its biggest challenge lies in its reach and positioning. When handing out flyers, your reach is often limited to the area where you distribute unless you have people scattered across town in various cities. As with posters, you can’t essentially put them up just anywhere otherwise you can be sued for vandalism.
Option #5: Word of Mouth
This is the cheapest on this list. In fact it’s for free. Word of mouth remains to be the most powerful form of marketing but it is also something that is not as easy to establish. You need people to talk about and relay the message to others. To do this well, you need to establish trust and a good rep as a seller. The same is true for your commercial asset.
Option #6: Professional Agent
When left confused and you feel that you do not have enough expertise, you can always talk to a professional real estate agent to help you advertise and sell a commercial investment property for sale.